The Simple Ingredients Promise

We believe ingredient labels should be short, and you should know exactly what each of those ingredients is doing - or not doing - to your home, your family, your community, and your planet. 

Our Ingredients:

What it’s Called

What it’s Made Of

What it Does

Citric Acid A natural compound found in citrus fruits

Citric acid is a jack-of-all-trades in the antibacterial world. It’s a bactericide, fungicide, and sequestrant (a natural preservative that stabilizes our cleaners).

Citric acid eliminates bacteria, kills mildew, and tells mold not today.

Sodium Hyaluronate The sodium salt of Hyaluronic acid found in vegetables

The beauty industry has embraced Hyaluronic acid for a good reason: it is incredibly hydrating.

Sodium Hyaluronate is like Hyaluronic acid, except its molecules are much smaller so it can penetrate even farther into your skin for deeper moisturization. In our dish soap, Sodium Hyaluronate is multi-tasking miracle: it’s gentle on your dishes and moisturizes your hands while you wash them. 

Maybe dishwashing duty isn’t such a bad thing after all.

Sodium Gluconate Fermented vegetables How do we love sodium gluconate? Let us count the ways.
  1. It’s non-corrosive
  2. It’s non-toxic
  3. It’s biodegradable
  4. It’s renewable

What does that mean for your home?

You can clean all the doorknobs, appliances, mirrors, and windows you want without worrying about releasing asthma-inducing chemicals into the air. 

Better yet, sodium gluconate is a natural “chelating” agent. Which - for the non-chemists at the back - means that it helps your cleaning products to clean even more effectively, especially in the presence of “hard water.”

Hydrogen Peroxide A water-based solution of Hydrogen and Oxygen

Bleaching without bleach.

Antisepticizing without alcohol.

Whitening without chlorine.

Oven cleaning without coughing attacks.

Hydrogen peroxide is a cleaning all-star that is safer than other standard chemical cleaning solutions and just as effective. 

Basically, if hydrogen peroxide had its own commercial, it wouldn’t need an extra 30 seconds to list all of the side effects. 

Organic Lemon Oil

Lemon oil is made from - wait for it - lemons!

Lemon Oil is a type of citric acid and has similar properties. It’s antiseptic, antifungal, and antiviral, and has a natural, non-synthetic fragrance.

Who doesn’t love the non-synthetic, non-allergy inducing scent of fresh lemons?

Cleaning products that use synthetic fragrances, that’s who.

Palm Oil

Biodegradable oil from palm trees

Naturally derived palm oil is full of good-for-you vitamins and antioxidants that protect your skin against free radicals and sun damage. Most multipurpose cleaners strip your skin of essential oils while you’re wiping your counters, but a soap made with palm oil actually moisturizes your skin.

As a bonus, palm oil is a stabilizer that helps your cleaning products last longer.

Coconut Oil

Oil pressed from the fruit of coconuts

We know we aren’t the first people to tout the benefits of coconut oil, but can you blame us?

Coconut oil has moisturizing and properties that are just as good for your skin, nails, and hair as they are for your counters, sinks, and floors. 

But coconut oil doesn’t just moisturize, it also has strong antifungal, antiviral, and antibacterial properties, making it a real disinfecting powerhouse.

Xanthan Gum

Fermented sugar

Everything, basically. Xanthan gum is a safe, natural, FDA approved thickener used in drinks, food products, and cleaners all over the world. 

Without Xanthan gum, your toothpaste would spill out of the tube like water, and our dish soap wouldn’t cling to your dishes.

Vegetable Glycerin

Non-GMO Coconut oil

Usually, you find vegetable glycerin in skincare products. That’s because it is a natural emollient, softening and smoothing the skin while improving the texture of unhealthy skin at the same time. 

In our dish soap, vegetable glycerin gently removes last night’s dinner from your favorite casserole dish, no overnight soaking required.

Vitamin E Soybean Oil

If you’ve ever spent any time in the skincare aisle, you’re probably familiar with the benefits of Vitamin E. 

Vitamin E is a potent source of antioxidants, repairing and protecting any surface it comes into contact with, including your skin, hair, and nails. In our hand soap, Vitamin E protects your skin from hot water and other oil-stripping ingredients.

Organic Lavender Oil Lavender Flowers

Besides providing a sweet, natural scent, lavender oil calms skin by reducing inflammation and redness. 

Even for the most sensitive skin types, lavender oil is a game changing skin soother in our hand soap.

Organic Litsea Cubeba Oil The needles of an evergreen tree or shrub in the Lauraceae family

 Litsea Cubeba has antiseptic, astringent, anti-inflammatory, and antimicrobial properties, making it a dynamo in the cleaning world.

Not only that, but Litsea Cubeba also has a fresh, lemony scent that’s been shown to reduce fatigue and alleviate stress and anxiety.

Litsea Cubeba might be the only scent on the planet that can help you feel less tired after cleaning.

Decyl Glucoside Coconut flesh and corn starch

Sometimes labeled “non-ionic surfactant,” Decyl Glucoside is the cleaning world’s answer to “hard water.” Decyl Glucoside lowers the surface tension of water (i.e., breaks down water into smaller molecules) so that soap can permeate the water more efficiently to clean your hands, dishes, clothes, and surfaces.

Even better, unlike other commonly used surfactants, Decyl Glucoside won’t dry out your skin and has amazing foaming powers, letting you lather up without stripping down.

Coconut and Corn oil derived Surfactant Coconut and Corn Oil Surfactants, also called surface-active agents, reduce surface tension when added to liquids. They increase the cleaning power of our products by amping up the effectiveness of all our formulas.
Coco Glucoside  Coconut and corn starch

Just like Decyl Glucoside, Coco-Glucoside is a natural, non-ionic surfactant that won’t dry out your skin. 

What’s the difference? Coco-Glucoside is one of the mildest, gentlest surfactants on the planet.

If you or someone in your family has skin problems, keep an eye out for Coco-Glucoside on labels. It will save yours or your loved one’s skin.

Baking Soda Calcium Carbonate and Carbonic Acid (dissolved CO2)

You may think Baking Soda is just another pretty face, foaming bubbles and getting rid of bad odors while it works, but those bubbles aren’t just for looks.

Baking soda releases dirt and oils from surfaces and fabrics and breaks down “hard water”, making our cleaners work more effectively and efficiently.

All of our ingredients and formulas are Leaping Bunny Certified (cruelty-free). Leaping Bunny Certified